MAMATKULOVA , Shoira. PERSONALISED OFFERS IN DIRECT MARKETING: IMPACT ON SALES AND CUSTOMER LOYALTY. GREEN ECONOMY AND DEVELOPMENT, [S. l.], v. 4, n. 6, 2026. DOI: 10.5281/zenodo.20594888. Disponível em: https://yashil-iqtisodiyot-taraqqiyot.uz/journal/index.php/GED/article/view/10828. Acesso em: 8 jun. 2026.