Jismoniy tarbiya va sport tashkilotlari xizmatlari sifatini yaxshilashda marketingning ahamiyati
DOI:
https://doi.org/10.5281/zenodo.15497682Keywords:
jismoniy tarbiya va sport muassasalari faoliyati, sport marketingi uslublari, xalqaro sport bozoridagi tendensiyalar, sportni rivojlantirish tamoyillariAbstract
Ushbu maqolada jismoniy tarbiya va sport tashkilotlarida ko‘rsatilayotgan xizmatlar sifatini yaxshilashda
marketingning ahamiyati yoritib berilgan. Shuningdek, jismoniy tarbiya va sport xizmatlarini ko‘rsatishda marketing
instrumentlaridan foydalanish asosida, marketingdan samarali foydalanish bo‘yicha ilmiy asoslangan taklif va tavsiyalar
ishlab chiqilgan.
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Adam Karg, David Shilbury, Hans Westerbeek, Daniel C Funk, Michael L. Naraine. Strategic Sport Marketing. 5th
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Vanessa and Ratten, Hamish 2011, International sport marketing: practical and future research implications, Journal of
business and industrial marketing, vol. 26, no. 8, pp. 614-620.
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John Beach, Simon Chadwick. Sports Marketing. M.: Alpina Publisher, 2019. – 706 pages.
https://www.statista.com/statistics/278027/brand-value-of-sport-teams-franchises-worldwide/
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