Quritilgan organik mevalar eksportini rivojlantirishda yashil marketing strategiyalaridan foydalanish
DOI:
https://doi.org/10.5281/zenodo.17211777Keywords:
quritilgan organik mevalar, yashil marketing, ekologik sertifikatlash, uglerod izi, qo‘shimcha qiymat.Abstract
Mazkur maqolada O‘zbekistonning quritilgan organik mevalar eksportida yashil marketing yondashuvlarining
o‘rni o‘rganilgan. Unda ekologik sertifikatlash, ekologik xavfsiz qadoqlash hamda uglerod izini qisqartirish kabi tamoyillarning
mamlakat eksport salohiyatini kuchaytirishdagi ahamiyati ko‘rsatib beriladi. Statistik tahlillar organik mahsulotlar segmenti
yuqori qo‘shimcha qiymat yaratishini tasdiqlaydi. Yashil marketing strategiyalaridan foydalanish orqali O‘zbekistonning
organik quritilgan mevalarining jahon bozoridagi raqobatbardoshligini oshirish istiqbollari asoslab berilgan
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