MARKETING TADQIQOTLARI ASOSIDA MEVA-SABZAVOT MAHSULOTLARI EKSPORT SALOHIYATINI OSHIRISH
DOI:
https://doi.org/10.5281/zenodo.17572349Keywords:
marketing tadqiqotlari, eksport salohiyati, meva-sabzavot mahsulotlari, OLS regressiyasi, Stochastic Frontier Analysis (SFA), marketing xarajatlariAbstract
Mazkur ilmiy maqolada O‘zbekiston korxonalarida meva-sabzavot mahsulotlari eksport salohiyatini
oshirishda marketing tadqiqotlaridan foydalanish samaradorligi ikki bosqichli yondashuv asosida tahlil qilingan. Birinchi
bosqichda marketing tadqiqotlari bilan eksport hajmi o‘rtasidagi o‘zaro bog‘liqlik OLS (oddiy kichik kvadratlar) regressiyasi
orqali baholandi. Ikkinchi bosqichda esa korxonalar tomonidan marketing tadqiqotlariga yo‘naltirilgan xarajatlarning
samaradorlik darajasi Stochastic Frontier Analysis (SFA) modeli yordamida o‘rganildi.
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