IMPROVING SALES PROMOTION STRATEGIES FOR UZBEK EXPORTERS IN DEVELOPING FOREIGN MARKETS
DOI:
https://doi.org/10.5281/zenodo.20367400Ключевые слова:
sales promotion, export marketing, digital marketing, integrated marketing communications (IMC), Uzbek exporters, developing foreign markets, FMCG, brand positioning, export competitivenessАннотация
This study analyzes the effectiveness of sales promotion strategies used by Uzbek exporters in developing
foreign markets. The research is based on qualitative analysis and secondary data. The findings demonstrate that Uzbek
exporters actively apply traditional promotion methods while also possessing significant opportunities to strengthen their
long-term competitiveness through the wider adoption of modern marketing approaches. Particular attention is given
to expanding the use of digital marketing tools and enhancing the integration of promotional instruments. Based on
contemporary marketing practices, the study offers practical recommendations aimed at improving export promotion
activities. The scientific novelty of the research lies in the development of an integrated approach to export promotion
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