Jismoniy tarbiya va sport tashkilotlari xizmatlari sifatini yaxshilashda marketingning ahamiyati
##plugins.pubIds.doi.readerDisplayName##:
https://doi.org/10.5281/zenodo.15497682##article.subject##:
jismoniy tarbiya va sport muassasalari faoliyati, sport marketingi uslublari, xalqaro sport bozoridagi tendensiyalar, sportni rivojlantirish tamoyillari##article.abstract##
Ushbu maqolada jismoniy tarbiya va sport tashkilotlarida ko‘rsatilayotgan xizmatlar sifatini yaxshilashda
marketingning ahamiyati yoritib berilgan. Shuningdek, jismoniy tarbiya va sport xizmatlarini ko‘rsatishda marketing
instrumentlaridan foydalanish asosida, marketingdan samarali foydalanish bo‘yicha ilmiy asoslangan taklif va tavsiyalar
ishlab chiqilgan.
Библиографические ссылки
Colleen Bee Vassilis Dalakas. 2021. Introduction to special issue on sport marketing and sponsorship. Journal of
Business Research. Volume 124. https://www.sciencedirect.com/science/article/pii/S0148296320308365
Philip Kotler, Kevin Lane Keller. Marketing Management. Pearson Education, 6.01.2015 y. 816-pages.
Adam Karg, David Shilbury, Hans Westerbeek, Daniel C Funk, Michael L. Naraine. Strategic Sport Marketing. 5th
Edition. ISBN 9781760878801. 318-pages. Published March 31, 2022 by Routledge.
Mullin, Bernard J., Hardy, Stephen, Sutton, William. Sport Marketing. 4th Edition. 2014. 504- pages.
Vanessa and Ratten, Hamish 2011, International sport marketing: practical and future research implications, Journal of
business and industrial marketing, vol. 26, no. 8, pp. 614-620.
P98ewtbFKO
John Beach, Simon Chadwick. Sports Marketing. M.: Alpina Publisher, 2019. – 706 pages.
https://www.statista.com/statistics/278027/brand-value-of-sport-teams-franchises-worldwide/
Загрузки
##submissions.published##
##issue.issue##
##section.section##
Лицензия
Copyright (c) 2025 YASHIL IQTISODIYOT VA TARAQQIYOT
Это произведение доступно по лицензии Creative Commons «Attribution» («Атрибуция») 4.0 Всемирная.