RAQAMLI IQTISODIYOT SHAROITIDA OMMAVIY AXBOROT VOSITALARI KORXONALARINING MOLIYAVIY BARQARORLIGINI TA’MINLASHNING NAZARIY ASOSLARI
DOI:
https://doi.org/10.5281/zenodo.19850884Keywords:
raqamli iqtisodiyot, ommaviy axborot vositalari, media korxonalari, moliyaviy barqarorlik, monetizatsiya, raqamli platforma, pul oqimi, biznes model.Abstract
Mazkur maqolada raqamli iqtisodiyot sharoitida ommaviy axborot vositalari korxonalarining moliyaviy
barqarorligini ta’minlashga doir nazariy yondashuvlar tahlil qilingan. Unda media korxonalarining daromad manbalari, raqamli
biznes modellari, monetizatsiya mexanizmlari, moliyaviy risklar, likvidlik, rentabellik va pul oqimlari barqarorligi kabi
tushunchalar ilmiy nuqtayi nazardan yoritilgan. Shuningdek, raqamli platformalar, reklama bozori, obuna modeli, ma’lumotlar
asosida boshqaruv va kontent diversifikatsiyasi OAV korxonalarining moliyaviy mustahkamligiga ta’sir etuvchi asosiy
omillar sifatida ko‘rib chiqilgan. Tadqiqot natijasida OAV korxonalari uchun moliyaviy barqarorlikni baholashning nazariy-mezonli
yondashuvi taklif etilgan.
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