EKSPORTGA YO‘NALTIRILGAN SANOAT KORXONALARIDA MARKETING XIZMATINI TASHKIL ETISHNI TAKOMILLASHTIRISH YO‘LLARI
DOI:
https://doi.org/10.5281/zenodo.20047067Keywords:
korxona, raqobat, bozor, tamoyillar, mahsulot, eksport, strategiya, litsenziya.Abstract
Mazkur maqolada sanoat ishlab chiqarish korxonalari faoliyatida marketing tamoyillarini
qo‘llash masalalari yoritilgan. Shuningdek, korxonaning kompleks marketing dasturi bozor munosabatlari
sharoitida raqobatbardoshlikni oshirishning muhim vositasi ekani asoslab berilgan. Marketing dasturini
jahon talablariga mos ravishda shakllantirish, tegishli bo‘limlar faoliyatini uyg‘unlashtirish, xorijiy bozorlarni
o‘rganish, tarqatish kanallarini rivojlantirish hamda mahsulotlarni ushbu bozorlarga moslashtirish jarayonlarini
jadallashtirish masalalari tahlil qilingan
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