CONSUMER TRUST IN UZBEKISTAN’S E-COMMERCE
DOI:
https://doi.org/10.5281/zenodo.20234984Keywords:
e-commerce, consumer trust, digital economy, Uzbekistan, online marketplaces, digital payments, logistics, cybersecurity, platform economyAbstract
This article examines the formation of consumer trust in e-commerce platforms in Uzbekistan. The study
analyzes the role of digital infrastructure, online marketplaces, payment systems, logistics, legal regulation, cybersecurity
and platform transparency in strengthening confidence in digital transactions. The research uses comparative analysis,
statistical interpretation, document analysis and a system approach. The findings show that Uzbekistan has achieved
rapid growth in internet access and online trade, but the next stage of e-commerce development depends on stronger
consumer protection, reliable logistics, transparent platform rules and secure digital payments. The article argues that
consumer trust is not only a behavioral factor, but also an economic mechanism that reduces transaction costs, expands
formal trade and supports digital market development.
References
1. Law of the Republic of Uzbekistan No. LRU-792. “On Electronic Commerce.” Adopted on 29 September 2022. https://
lex.uz/uz/docs/-6213382
2. Cabinet of Ministers of the Republic of Uzbekistan. Resolution No. 885. “On Measures for the Further Development of
the Sphere of Electronic Commerce in the Republic of Uzbekistan.” Adopted on 26 December 2024.
3. National Statistics Committee of the Republic of Uzbekistan. Data on internet use among the population, 2021–2025.
4. UzA. “E-commerce platforms are developing.” 2026.
5. UzDaily. “Online Sales in Uzbekistan Reach 22.7 Trillion Soums in 2025.” 2026.
6. Laudon, K. C., & Traver, C. G. E-commerce: Business, Technology, Society. Pearson.
7. Turban, E., King, D., Lee, J., Liang, T. P., & Turban, D. Electronic Commerce: A Managerial and Social Networks
Perspective. Springer.
8. UNCTAD. Digital Economy Report. United Nations.
9. OECD. Digital Economy Outlook. OECD Publishing.
10. World Bank. Digital Development and E-Commerce Related Analytical Materials.
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