ONLAYN BOZORLARDA RAQOBAT STRATEGIYALARIDAN FOYDALANISH
DOI:
https://doi.org/10.5281/zenodo.20526640Keywords:
onlayn bozor, xarajatlar bo‘yicha ustunlik, differensiallash, fokuslash, Amazon, Temu, Etsy, Maykl Porter, raqobatning 5 kuch modeli.Abstract
Bugungi kunda bozor ekotizimida transformatsiyalar kuzatilmoqda. Ushbu maqolada Maykl Porterning
nazariyalari zamonaviy onlayn bozorlar misolida o‘rganib chiqilgan. Tadqiqotning maqsadi onlayn bozorlarning
raqobatbardoshligini ta’minlashda Porterning umumiy raqobat nazariyalari hamda raqobatning 5 kuch modeli o‘rnini ochib
berishdir. Maqolada global yirik kompaniyalarning strategik modellari qiyosiy tahlil qilingan. Tadqiqot xulosalari onlayn
biznes yurituvchilar uchun raqobat shiddati yuqori bo‘lgan muhitda barqaror rivojlanish strategiyalarini ishlab chiqishda
nazariy manba bo‘lib xizmat qiladi.
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