SAVDO KORXONALARINING RAQOBATBARDOSHLIGINI OSHIRISHDA IJTIMOIY TARMOQLAR MARKETINGIDAN FOYDALANISH YO‘LLARI
DOI:
https://doi.org/10.5281/zenodo.20680048Keywords:
raqamli iqtisodiyot, savdo korxonalari, marketing, ijtimoiy tarmoqlar marketingi, raqobatbardoshlik, raqamli marketing.Abstract
Mazkur maqolada raqamli iqtisodiyot sharoitida savdo korxonalarining raqobatbardoshligini
oshirishda ijtimoiy tarmoqlar marketingining ahamiyati o‘rganilgan. Tadqiqot davomida ijtimoiy tarmoqlarning
marketing vositasi sifatidagi imkoniyatlari, ularning korxona faoliyati samaradorligini oshirishdagi o‘rni hamda
mijozlar bilan o‘zaro aloqalarni rivojlantirishdagi ahamiyati tahlil qilingan. Natijalarga ko‘ra, ijtimoiy tarmoqlar
marketingidan samarali foydalanish savdo korxonalarining bozordagi raqobatbardoshligini mustahkamlash va
faoliyat samaradorligini oshirishga xizmat qiladi
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