QURILISH MATERIALLARI ISHLAB CHIQARUVCHI KORXONALARDA MARKETING FAOLIYATINI BOSHQARISHDA BRENDING TEXNOLOGIYALARIDAN FOYDALANISH SAMARADORLIGI
DOI:
https://doi.org/10.5281/zenodo.20691033Keywords:
brending, brend kapitali, marketing boshqaruvi, qurilish materiallari sanoati, ingredient-brending, raqamli kommunikatsiya, eksport salohiyati, raqobatbardoshlikAbstract
Maqolada qurilish materiallari ishlab chiqaruvchi korxonalarda marketing faoliyatini boshqarishda
brending texnologiyalaridan foydalanish samaradorligi tadqiq etilgan. Brend kapitalining mijozga asoslangan modeli
sanoat bozori sharoitlariga moslashtirilgan hamda brending vositalarining marketing natijalariga ta’siri baholangan.
Tadqiqotda brend identifikatsiyasi, pozitsiyalashtirish, sifat sertifikatlari, ingredient-brending, raqamli kommunikatsiya
va mijozlar bilan munosabatlarni boshqarish vositalari tahlil qilingan. Ilmiy manbalar va tasdiqlangan bozor ma’lumotlari
asosida brendingning iqtisodiy, bozor va strategik samaradorligi asoslab berilgan. Natijalar brending texnologiyalari
mahsulotning qo‘shimcha qiymatini oshirish, mijozlar ishonchini mustahkamlash, bozor ulushini kengaytirish hamda
eksport salohiyatini rivojlantirishda muhim ahamiyat kasb etishini ko‘rsatdi. Taklif etilgan yondashuv korxonalarning
uzoq muddatli raqobatbardoshligini yanada kuchaytirish va barqaror rivojlanishini ta’minlashga xizmat qiladi
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