TURISTIK BOZOR KONYUNKTURASINI O‘RGANISHNING NAZARIY VA AMALIY JIHATLARI
DOI:
https://doi.org/10.5281/zenodo.20765008Keywords:
turistik bozor, bozor konyunkturasi, turizm marketingi, talab va taklif, marketing tadqiqotlari, turizm xizmatlari, raqobatbardoshlik, turizm infratuzilmasiAbstract
Maqolada turistik bozor konyunkturasining iqtisodiy mohiyati, uni shakllantiruvchi omillar
hamda turizm xizmatlari bozorini rivojlantirishdagi ahamiyati tadqiq etilgan. Turistik bozor konyunkturasini
baholashning nazariy yondashuvlari tahlil qilinib, talab va taklif muvozanati, narxlar dinamikasi, raqobat muhiti
hamda iste’molchilar xatti-harakatlarining bozor rivojlanishiga ta’siri o‘rganilgan. Tadqiqot natijasida turizm
bozorida marketing tadqiqotlarini takomillashtirish, raqamli texnologiyalarni joriy etish va bozor monitoringini
kuchaytirish bo‘yicha tavsiyalar ishlab chiqilgan
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