THE IMPACT OF SMART TOURISM TECHNOLOGIES ON TOURIST SATISFACTION AND REVISIT INTENTION: EVIDENCE FROM UZBEKISTAN
DOI:
https://doi.org/10.5281/zenodo.20776557Abstract
The rapid integration of digital technologies into tourism has transformed traditional destinations
into smart ecosystems capable of delivering personalized, efficient, and sustainable visitor experiences.
Smart Tourism Technologies (STTs), including artificial intelligence, big data analytics, Internet of Things
(IoT) applications, cloud computing, and mobile platforms, have become important drivers of destination
competitiveness and service quality. This study examines the impact of STTs on tourist satisfaction and revisit
intention in Uzbekistan, one of the dynamically developing tourism destinations in Central Asia. Drawing on
Expectation-Confirmation Theory (ECT), the study explores how smart tourism services contribute to destination
image, tourist satisfaction, and positive behavioral intentions.
Through a qualitative analysis of tourism digitalization initiatives in Uzbekistan, including e-visa systems,
digital heritage interpretation, smart mobility solutions, and AI-assisted services, the study highlights the positive
role of STTs in improving visitor experiences, reducing travel uncertainty, and expanding service accessibility.
The findings indicate that tourist satisfaction serves as a key mediating factor linking smart tourism experiences
with revisit intention and electronic word-of-mouth behavior. The study contributes to the growing body of
literature on smart tourism in emerging destinations and offers practical recommendations for policymakers and
tourism stakeholders seeking to strengthen Uzbekistan’s position as a competitive smart tourism destination
along the Silk Road.
Keywords
smart tourism technologies, tourist satisfaction, revisit intention, destination image, Uzbekistan, smart destinations, digital tourism.References
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