XALQARO AMALIYOTDA EKSPORTCHI KORXONALARNING TASHQI BOZORLARGA CHIQISHINI MARKETING YONDASHUVLARI ASOSIDA QO‘LLAB-QUVVATLASH MODELLARI
DOI:
https://doi.org/10.5281/zenodo.20774935Keywords:
marketing tadqiqotlari, eksportchi korxonalar, tashqi bozorlar, marketing yondashuvlari, eksportni qo‘llab-quvvatlash, xalqaro tajriba.Abstract
Mazkur maqolada eksportchi korxonalarning tashqi bozorlarga chiqishini marketing
yondashuvlari asosida qo‘llab-quvvatlash bo‘yicha xalqaro amaliyotda qo‘llanilayotgan samarali modellar tahlil
qilingan. Tadqiqot doirasida Amerika Qo‘shma Shtatlari, Buyuk Britaniya va Janubiy Koreya tajribalari o‘rganilib,
ushbu mamlakatlarda eksportni rag‘batlantirishda marketing tadqiqotlari, bozor axboroti bilan ta’minlash,
eksport konsaltingi, brending hamda eksportni institutsional qo‘llab-quvvatlash mexanizmlarining ahamiyati
baholangan. Shuningdek, eksportni rivojlantirishga mas’ul tashkilotlar faoliyati, amalga oshirilayotgan dasturlar
hamda korxonalarning xalqaro bozorlarga moslashuvini ta’minlovchi marketing instrumentlari tahlil qilingan.
Tadqiqot natijasida eksportchi korxonalarni qo‘llab-quvvatlashning samarali marketing modellari aniqlanib,
ularni O‘zbekiston amaliyotida qo‘llash bo‘yicha ilmiy-amaliy tavsiyalar ishlab chiqilgan. Olingan natijalar milliy
eksport salohiyatini oshirish, korxonalarning xalqaro bozorlardagi raqobatbardoshligini kuchaytirish hamda
eksport geografiyasini diversifikatsiya qilishga xizmat qiladi.
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