YAQIN SHARQDA TURIZM EKSPORTI STRATEGIYALARI VA ULARNI O‘ZBEKISTONDA QO‘LLASH IMKONIYATLARI: BAA VA SAUDIYA ARABISTONI TAJRIBASI ASOSIDA QIYOSIY TAHLIL
DOI:
https://doi.org/10.5281/zenodo.20801008Keywords:
turizm eksporti, Yaqin Sharq strategiyalari, Oʻzbekiston, raqamli marketing, milliy brend, halol turizm, panel maʼlumotlar regressiyasi, BAA, Saudiya Arabistoni, raqobatbardoshlikAbstract
Yaqin Sharqning yetakchi turizm markazlari hisoblangan Birlashgan Arab Amirliklari (BAA)
va Saudiya Arabistonining turizm eksporti strategiyalari tahlil qilinib, ularni Oʻzbekistonda qoʻllash imkoniyatlari
baholangan. Tadqiqot Jahon bankining 2000–2023-yillardagi koʻrsatkichlari asosida panel maʼlumotlar regressiyasi
usulidan foydalangan holda amalga oshirilgan. Asosiy oʻzgaruvchilar sifatida raqamli marketing intensivligi,
mehmonxona infratuzilmasi, milliy brend indeksi hamda turizm tushumlarining YaIMdagi ulushi tanlangan. Empirik
natijalar raqamli marketing va infratuzilmaga yoʻnaltirilgan investitsiyalar turizm eksportining raqobatbardoshligini
sezilarli darajada oshirishini koʻrsatdi. Oʻzbekiston uchun Yaqin Sharq tajribasini inobatga olgan holda raqamli
brendlashni rivojlantirish, halol turizm segmentini kengaytirish hamda madaniy-tarixiy brendlarni mustahkamlashga
qaratilgan strategik tavsiyalar ishlab chiqilgan
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