COMPARATIVE ANALYSIS OF TOURISTS’ HOTEL SELECTION PREFERENCES IN THE MAJOR TOURISM REGIONS OF UZBEKISTAN
DOI:
https://doi.org/10.5281/zenodo.21037808Keywords:
hotel selection preferences, tourist behavior, hospitality industry, hotel choice factors, tourism regions, service quality, customer satisfaction, tourism development, accommodation preferences.Abstract
The hotel industry plays a crucial role in the development of tourism destinations, while the
study of tourists’ accommodation preferences is essential for improving service quality and strengthening
competitiveness. This research provides a comparative analysis of tourists’ hotel selection preferences across
the major tourism regions of Uzbekistan, including Tashkent, Samarkand, Bukhara, Khiva, and the Fergana
Valley. The purpose of the study is to identify the key factors influencing hotel choice and to determine regional
differences in tourists’ expectations and decision-making behavior. The research is based on quantitative
and qualitative methods, including surveys of domestic and international tourists, statistical analysis, and
comparative evaluation of hotel selection criteria. The findings indicate that price, location, service quality,
cleanliness, safety, online reviews, and the availability of digital services are the most significant determinants
of hotel choice. However, the relative importance of these factors varies considerably across regions due to
differences in tourism infrastructure, cultural attractions, and visitor profiles. The results contribute to a deeper
understanding of consumer behavior in Uzbekistan’s hospitality sector and provide practical recommendations
for hotel managers and tourism policymakers aimed at improving customer satisfaction and enhancing regional
tourism competitiveness.
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