O‘ZBEKISTON TURIZM DESTINATSIYASINING XALQARO IMIDJI: BRENDING VA MARKETING TAHLILI
DOI:
https://doi.org/10.5281/zenodo.21246021Keywords:
O‘zbekiston turizmi; destinatsiya imidji; destinatsiya brendingi; raqamli marketing; raqamli ko‘rinish; xalqaro turizm bozori.Abstract
Mazkur maqolada O‘zbekistonning xalqaro turizm bozoridagi imidji marketing strategiyalari,
destinatsiya brendingi va raqamli ko‘rinish ko‘rsatkichlari asosida ilmiy tahlil qilinadi. Tadqiqotda rasmiy
statistik ma’lumotlar, hukumat axborotlari va turizm marketingiga oid ilmiy manbalar asosida mamlakatning
xalqaro bozordagi pozitsiyasi, tashrif buyuruvchilar oqimi, turizm xizmatlari eksporti va raqamli marketingning
roliga baho beriladi. Tahlillar shuni ko‘rsatadiki, O‘zbekistonning xalqaro imidji tarixiy-madaniy meros bilan bir
qatorda vizasiz rejim, transport qulayligi, faol xalqaro targ‘ibot va raqamli kommunikatsiya vositalari hisobiga
mustahkamlanmoqda.
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