KICHIK BIZNESDA INTERNETMARKETING TEXNOLOGIYALARINI TAKOMILLASHTIRISHNING SAMARALI MODELI VA BOSQICHLI ALGORITMI
DOI:
https://doi.org/10.5281/zenodo.21831832Abstract
Ushbu tezisda kichik biznes subyektlarida internet-marketing texnologiyalarini takomillashtirishga
qaratilgan konseptual “SAMAR” modeli va to‘rt bosqichli algoritm taklif etiladi. Tadqiqotda 100 ta kichik biznes subyektida
o‘tkazilgan monitoring natijalari asosida marginal samaradorlik ko‘rsatkichlari hisoblab chiqilgan. Natijalar shuni ko‘rsatadiki,
to‘rt bosqichli algoritmni qo‘llash natijasida oylik daromad 3,3 baravar, marketing investitsiyalarining qaytimi (ROMI) 6,4
baravar oshadi, bir xaridorga to‘g‘ri keladigan marketing xarajati esa 1,8 baravar kamayadi. Taklif etilayotgan “SAMAR”
modeli ROMI ko‘rsatkichini o‘rtacha 150 foizdan 250 foizgacha oshirish imkonini beradi
Keywords
kichik biznes, internet-marketing, “SAMAR” modeli, bosqichli algoritm, marginal samaradorlik, optimal budjet.References
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