JAHON AVTOMOBIL BOZORIDA BREND STRATEGIYASINI RIVOJLANTIRISHNING ZAMONAVIY TENDENSIYALARI
DOI:
https://doi.org/10.5281/zenodo.22693085Abstract
Mazkur maqolada jahon avtomobil bozorida brend strategiyasini rivojlantirishning zamonaviy tendensiyalari
hamda ularning avtomobil sanoati korxonalarining raqobatbardoshligiga ta’siri ilmiy jihatdan tahlil qilinadi. Tadqiqotning
asosiy maqsadi global avtomobil bozorida brend strategiyalarini shakllantirish va rivojlantirishga ta’sir etuvchi omillarni
aniqlash hamda ularning zamonaviy marketing va boshqaruv yondashuvlari asosida samaradorligini baholashdan
iborat. Maqolada xalqaro avtomobil ishlab chiqaruvchi kompaniyalarning brend strategiyalarini shakllantirishdagi asosiy
yo‘nalishlari, xususan, raqamli transformatsiya, barqaror rivojlanish, elektromobillar segmentining kengayishi, iste’molchi
tajribasiga yo‘naltirilgan marketing yondashuvlari hamda innovatsion texnologiyalarni joriy etish kabi zamonaviy
tendensiyalar tahlil qilinadi. Shuningdek, jahon avtomobil brendlarining strategik pozitsiyalanishi, brend qiymatini oshirish
mexanizmlari va bozordagi raqobat ustunligini ta’minlash omillari ilmiy asosda yoritiladi
Keywords
avtomobil sanoati, brend strategiyasi, brend boshqaruvi, raqobatbardoshlik, strategik marketing, raqamli transformatsiya, korporativ imidjReferences
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