AVTOMOBIL SANOATIDA KORPORATIV BREND STRATEGIYASINI RIVOJLANTIRISH MEXANIZMLARI
DOI:
https://doi.org/10.5281/zenodo.22693043Abstract
Mazkur maqolada avtomobil sanoatida korporativ brend strategiyasini rivojlantirish mexanizmlarini
takomillashtirish masalalari ilmiy jihatdan asoslab berilgan. Jahon miqyosida raqobatning tobora kuchayib borayotgan
sharoitida avtomobil ishlab chiqaruvchi korxonalar uchun barqaror raqobat ustunligini ta’minlashda korporativ brend
strategiyasini samarali shakllantirish va boshqarish alohida ahamiyat kasb etadi. Tadqiqot jarayonida avtomobil sanoatida
brend strategiyasini rivojlantirishga ta’sir etuvchi asosiy omillar, jumladan, innovatsion marketing yondashuvlari,
iste’molchi qiymatini shakllantirish, korporativ imidjni mustahkamlash hamda raqamli marketing vositalaridan samarali
foydalanish jihatlari kompleks tahlil qilindi. Shuningdek, maqolada avtomobil sanoatida korporativ brend strategiyasining
samaradorligini oshirishga qaratilgan konseptual yondashuvlar ishlab chiqilib, amaliy tavsiyalar taklif etilgan
Keywords
avtomobil sanoati, korporativ brend, brend qiymati, brend kapitali, raqobatbardoshlik, innovatsion marketing, strategik boshqaruv.References
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