TURIZM SOHASIDA IJTIMOIY MEDIA MARKETINGDAN FOYDALANISHNING USTUVOR AFZALLIKLARI
DOI:
https://doi.org/10.5281/zenodo.22707570Abstract
Maqolada turizm sohasida ijtimoiy media marketingdan foydalanishning nazariy asoslari
va amaliy afzalliklari tizimlashtirilgan. Ijtimoiy tarmoqlarning turizm marketingidagi o‘rni kontent marketing,
targetli reklama, fikr-mulohaza tizimlari, influencer-marketing va analitik monitoring vositalari kesimida ko‘rib
chiqilgan. Maqola natijasida ijtimoiy media marketingning an’anaviy marketing vositalariga nisbatan xarajat
samaradorligi, auditoriyani aniq segmentlash imkoniyati, real vaqtli muloqot va o‘lchanadigan natija kabi
ustuvor afzalliklari asoslab berilgan hamda ularni baholash uchun tizimli mezonlar taklif etilgan
Keywords
turizm marketingi, ijtimoiy media marketing (SMM), raqamli marketing, foydalanuvchi kontenti, targetli reklama, destinatsiya imiji, turizm raqobatbardoshligi, konversiya.References
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