BARQAROR RIVOJLANISH (ESG) PRINSIPLARINING KOMPANIYA BRENDI QIYMATI VA JOZIBADORLIGIGA TA’SIRI
DOI:
https://doi.org/10.5281/zenodo.22760594Abstract
Ushbu maqolada barqaror rivojlanish tamoyillarining kompaniya brendi qiymati va
jozibadorligiga ta’siri tahlil qilingan. Ekologik, ijtimoiy va korporativ boshqaruv (ESG) omillarining korporativ
reputatsiya, brendga bo‘lgan ishonch, mijozlar qoniqishi hamda iste’molchilar sodiqligini shakllantirishdagi
o‘rni yoritilgan. Shuningdek, rivojlangan mamlakatlar tajribasi asosida barqaror rivojlanish tamoyillarini
kompaniyaning brend strategiyasiga integratsiyalashning ustuvor yo‘nalishlari asoslab berilgan.
Keywords
barqaror rivojlanish, ekologik mas’uliyat, ijtimoiy mas’uliyat, korporativ boshqaruv, ESG, brend qiymati, korporativ reputatsiya, brendga ishonch, mijozlar qoniqishi, iste’molchilar sodiqligiReferences
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