MEHMONXONALARNING ONLAYN REPUTATSIYASINI KOMPLEKS BAHOLASHDA MORI INDEKSIDAN FOYDALANISH
DOI:
https://doi.org/10.5281/zenodo.22867327Abstract
Mehmonxona xizmatlari bozorida raqamli platformalarning keng qo‘llanilishi onlayn reputatsiyani marketing boshqaruvining muhim obyektiga aylantirdi. Amaliyotda mehmonxona reputatsiyasi ko‘pincha platformadagi umumiy reyting yoki sharhlar soni orqali baholanadi. Biroq bunday yondashuv turist qaroriga ta’sir qiluvchi barcha reputatsion omillarni to‘liq aks ettirmaydi. Ushbu tezisda mehmonxonaning onlayn reputatsiyasini sharh sifati, reyting darajasi, sharhlarning ishonchliligi va ularning miqdorini birlashtirgan holda kompleks baholash masalasi ko‘rib chiqiladi. Tadqiqot natijalariga tayangan holda MORI integral indeksidan foydalanish va uni mehmonxona marketing monitoringi tizimiga kiritish imkoniyatlari asoslanadi.Keywords
mehmonxona, onlayn reputatsiya, raqamli marketing, MORI indeksi, onlayn sharhlar, reyting, monitoring, turist xulq-atvori.References
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