KORXONANING BREND EKOTIZIMINI TAKOMILLASHTIRISH
DOI:
https://doi.org/10.5281/zenodo.22867539Abstract
Ushbu maqolada korxona ma’lumotlari hamda ta’sir ko‘rsatilgan va ta’sir ko‘rsatilmagan guruhlarni taqqoslash bilan birlashtirilgan regressiya tahlili va moyillik ko‘rsatkichlari bo‘yicha moslashtirish usuliga asoslangan tadqiqot taqdim etiladi. 300 ta korxonadan iborat tanlanmada korxonalarning 50 foizdan ortig‘ida resurslarning cheklanganligi sababli boshqaruv samaradorligini oshirish zarurati mavjud bo‘lib, bu brend yaxlitligi va identifikatsiyasini yanada rivojlantirish ehtiyojini yuzaga keltiradi hamda brend samaradorligiga salbiy ta’sir ko‘rsatishi mumkin. Ushbu muammolarni bartaraf etish maqsadida mazkur tadqiqot korxonalarning brend-ekotizimlarini tahlil qilishda yangi va samarali empirik yondashuv — moyillik ko‘rsatkichlari bo‘yicha moslashtirish usulidan foydalanishga yo‘naltirilgan. Tadqiqotda brend-ekotizimini takomillashtirish va raqamli integratsiyaning brend-ekotizimi, brend identifikatsiyasi, mijozlarni jalb etish, bozor o‘zgarishlariga javob berish qobiliyati hamda brend samaradorligiga ta’siri baholanadi.Keywords
brend-ekotizimi, brend samaradorligi, raqamli integratsiya, mijozlarni jalb etish, brend boshqaruvi, moyillik ko‘rsatkichlari bo‘yicha moslashtirish, sababiy xulosa.References
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