OZIQ-OVQAT MAHSULOTLARINI EKSPORTGA YO‘NALTIRISHDA MARKETING STRATEGIYASINI ISHLAB CHIQISH

Authors

  • Zarnigor Po‘latjon qizi Ilhamova Abu Rayhon Beruniy nomidagi Urganch davlat universiteti Biznes va boshqaruv kafedrasi dotsenti, Iqtisodiyot fanlari bo‘yicha falsafa doktori (PhD) https://orcid.org/0009-0009-0395-5455

DOI:

https://doi.org/10.5281/zenodo.22872196

Abstract

Ushbu maqolada oziq-ovqat mahsulotlarini eksportga yo‘naltirishda marketing strategiyasini ishlab chiqish bo‘yicha bilimlar darajasi o‘rganilgan, shuningdek, mavjud tadqiqotlar tahlili asosida rivojlantirish imkoniyatlari aniqlangan.

Keywords

eksport marketingi, oziq-ovqat mahsulotlari, marketing strategiyasi, tashqi bozorlarni segmentlash, raqobatbardoshlik, eksport salohiyati, xalqaro marketing metodologiyasi, brend identifikatsiyasi.

References

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2. Czinkota, M. R., Ronkainen, I. A., & Ortiz-Buonafina, M. (2004). The Export Marketing Imperative. Mason, OH: Thomson/South-Western. 252 p.

3. Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. New York:

Free Press.

4. Cavusgil, S. T., Knight, G., & Riesenberger, J. R. (2020). International Business: The New Realities (5th ed.). Harlow: Pearson Education.

5. FAO. (2026). The State of Agricultural Commodity Markets (SOCO) 2026: Trade, Resilience and Food

Security. Rome: Food and Agriculture Organization of the United Nations.

6. UNCTAD. (2025). Trade and Development Report 2025: On the Brink — Trade, Finance and the Reshaping

of the Global Economy. Geneva: United Nations.

7. Акрамов, Б. Ф. (2025). Определение возможностей маркетинговых стратегий для развития внешнеэкономической деятельности предприятий. Marketing ilmiy, amaliy va ommabop jurnali, № 6, 12–17.

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Published

2026-09-21

How to Cite

Ilhamova, Z. P. qizi. (2026). OZIQ-OVQAT MAHSULOTLARINI EKSPORTGA YO‘NALTIRISHDA MARKETING STRATEGIYASINI ISHLAB CHIQISH. GREEN ECONOMY AND DEVELOPMENT, 4(9), 382–385. https://doi.org/10.5281/zenodo.22872196
Vol. 4 No. 9 (2026): «Yashil iqtisodiyot va taraqqiyot» jurnali 9-son