XORAZM VILOYATIDA ISTE’MOL TOVARLARI BOZORINING MARKETING TAHLILI
DOI:
https://doi.org/10.5281/zenodo.23007379Abstract
Xorazm viloyati misolida iste’mol tovarlari bozorining kompleks marketing tahlili rasmiy statistik ma’lumotlar asosida amalga oshirilgan. Bozor hajmi va narx muhiti tahlil qilinib, segmentatsiya– maqsadlash–pozitsiyalash (STP) modeli asosida iste’molchi segmentlari aniqlangan hamda bozor tuzilmasi baholangan. Olingan natijalar SWOT-tahlil yordamida tizimlashtirilgan. Tadqiqot natijalari hududiy bozorning yuqori darajada fragmentatsiyalashgani, shahar va qishloq hududlari hamda daromad darajalari bo‘yicha sezilarli segmentatsiya mavjudligi, shuningdek, raqamli infratuzilmaning rivojlanish darajasida tafovutlar kuzatilishini ko‘rsatadi. Mazkur xususiyatlar marketing strategiyalarini alohida iste’molchi segmentlarining ehtiyojlari va bozor sharoitlariga mos ravishda ishlab chiqish zaruratini belgilaydi.Keywords
marketing tahlili, iste’mol tovarlari bozori, Xorazm viloyati, segmentatsiya, STP modeli, SWOT-tahlil, bozor tuzilmasi.References
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