MODA INDUSTRIYASIDA INNOVATSION MENEJMENTNI RIVOJLANTIRISH YO‘NALISHLARI
DOI:
https://doi.org/10.5281/zenodo.23276959Abstract
Mazkur tezisda moda industriyasida innovatsion menejmentning o‘rni hamda uning korxonalar raqobatbardoshligini oshirishdagi ahamiyati yoritilgan. Iste’molchilar ehtiyojlarining tez o‘zgarishi, raqamli texnologiyalarning rivojlanishi va global raqobatning faollashuvi moda korxonalarida zamonaviy boshqaruv yondashuvlaridan foydalanish ahamiyatini oshirmoqda. Tadqiqotda raqamli texnologiyalar, kreativ menejment, mahsulot innovatsiyalari, barqaror ishlab chiqarish va innovatsion marketingning asosiy yo‘nalishlari tahlil qilingan. Shuningdek, O‘zbekiston moda industriyasida innovatsion menejmentni rivojlantirish bo‘yicha amaliy takliflar ishlab chiqilgan.Keywords
moda industriyasi, innovatsion menejment, kreativ industriya, raqamli transformatsiya, innovatsiyalar, brend, raqobatbardoshlik, barqaror rivojlanish, moda dizayni, marketingReferences
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