PR KOMPANIYALARINI LOYIHA BOSHQARUVI ASOSIDA TASHKIL ETISH SAMARADORLIGI
DOI:
https://doi.org/10.5281/zenodo.23416429Abstract
Ushbu maqolada PR kompaniyalarini loyiha boshqaruvi metodologiyasi asosida tashkil etishning samaradorligi ilmiy jihatdan tadqiq etiladi. An’anaviy va Agile loyiha boshqaruvi yondashuvlarining PR faoliyatiga qo‘llanilishi qiyosiy tahlil qilinib, ularning brend imijiga ta’siri miqdoriy ko‘rsatkichlar asosida baholanadi. Barselona tamoyillari, AMEC integral baholash modeli va IPR standartlari asosida PR loyiha samaradorligini baholashning kompleks tizimi ishlab chiqilgan. Amazon, Thalia va Vaterstones kompaniyalari tajribasi “case study” usulida o‘rganilgan. O‘zbekiston sharoitida PR loyiha boshqaruvini joriy etishning imkoniyatlari va to‘siqlari tahlil qilinib, amaliy tavsiyalar ishlab chiqilgan.Keywords
PR kompaniyasi, loyiha boshqaruvi, Agile PR, brend imiji, IMC, KPI, PR samaradorligi, Barselona tamoyillari, AMEC, sprint, cross-functional jamoaReferences
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