GASTRONOMIK VA KREATIV TURIZM ASOSIDA INNOVATSION TURISTIK MAHSULOTLARNI DIVERSIFIKATSIYA QILISH
DOI:
https://doi.org/10.5281/zenodo.23467631Abstract
Maqolada gastronomik va kreativ turizm resurslarini o‘zaro integratsiyalash asosida innovatsion turistik mahsulotlarni diversifikatsiya qilishning nazariy-uslubiy jihatlari tadqiq etilgan bo‘lib, gastronomik meros, milliy taomlar, mahalliy xomashyo, hunarmandchilik, urf-odat va ijodiy faoliyat elementlarini yagona turistik mahsulot tarkibida uyg‘unlashtirish orqali uning iste’mol qiymatini oshirish imkoniyatlari nazariy jihatdan asoslab berilgan hamda innovatsion turistik mahsulotlarni shakllantirishda turistning bevosita ishtiroki, tajribaga yo‘naltirilgan xizmatlar, mahalliy ishlab chiqaruvchilar bilan kooperatsiya va mahsulot taklifini maqsadli segmentlar bo‘yicha differensiatsiyalashning ahamiyati ochib berilgan.Keywords
gastronomik turizm, kreativ turizm, innovatsion turistik mahsulot, diversifikatsiya, turistik tajriba, iste’mol qiymati, mahalliy resurslar, turistik xizmatlar, qiymat zanjiri, raqobatbardoshlikReferences
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