TALAB ELASTIKLIGINING BIZNESDA NARX BELGILASHDAGI AHAMIYATI
DOI:
https://doi.org/10.5281/zenodo.23593020Abstract
Maqolada talabning narx bo‘yicha elastikligi korxonaning narx belgilash qarorlari, sotuv hajmi va umumiy tushumiga qanday ta’sir ko‘rsatishi o‘rganilgan. Tadqiqotda o‘rta nuqta (yoy elastikligi) usuli, umumiy tushum testi va chiziqli talab funksiyasi asosida ssenariy tahlili qo‘llandi. Elastik talab holati O‘zbekiston chakana bozoridagi mol go‘shti bo‘yicha shartli ma’lumotlar, noelastik talab holati esa avtoturargoh ruxsatnomalari bo‘yicha ochiq o‘quv manbasidagi ma’lumotlar asosida tahlil qilindi. Natijalarga ko‘ra, birinchi holatda narxning 10 foizga oshirilishi umumiy tushumni 6,5 foizga kamaytirgan; ikkinchi holatda esa narxning 20 foizga oshirilishi tushumni 8,0 foizga ko‘paytirgan. Tadqiqot natijalari asosida korxonalar uchun elastiklikni hisobga olgan holda narx belgilash algoritmi va amaliy tavsiyalar ishlab chiqilgan.Keywords
talabning narx bo‘yicha elastikligi, elastiklik koeffitsiyenti, o‘rta nuqta usuli, umumiy tushum, narx belgilash, o‘rinbosar tovarlar, iste’molchilar talabiReferences
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