ASSESSING THE ARCHAEOLOGICAL TOURISM POTENTIAL OF UZUNDARA FORTRESS AND IMPROVING STRATEGIES FOR ATTRACTING TOURISTS
DOI:
https://doi.org/10.5281/zenodo.23910424Abstract
The archaeological tourism potential of Uzundara Fortress, located in the Baysun District of Surkhandarya Region, Uzbekistan, is examined, with particular emphasis on improving strategies for attracting tourists. The study employs statistical and comparative analysis, SWOT analysis, and inductive and deductive approaches. It assesses the development dynamics of Uzbekistan’s tourism sector during 2019–2025, the historical and cultural characteristics of the fortress, its natural and geographical potential, and the current state of tourism infrastructure. The fi ndings identify opportunities for integrating archaeological tourism with ecotourism and propose a fi ve-stage strategic model for attracting tourists. Practical recommendations are also provided for developing tourism infrastructure, enhancing digital marketing, and incorporating the site into regional tourism routes.Keywords
Uzundara Fortress, archaeological tourism, tourism potential, cultural heritage, tourist attractiveness, SWOT analysis, tourism infrastructure, digital marketing, tourist routes, sustainable tourismReferences
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Published
2026-10-01
How to Cite
Nomozova, R. R. (2026). ASSESSING THE ARCHAEOLOGICAL TOURISM POTENTIAL OF UZUNDARA FORTRESS AND IMPROVING STRATEGIES FOR ATTRACTING TOURISTS. GREEN ECONOMY AND DEVELOPMENT, 4(10), 43–50. https://doi.org/10.5281/zenodo.23910424
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