RAQAMLI TRANSFORMATSIYA SHAROITIDA XIZMAT KO‘RSATISH KORXONALARIDA IQTISODIY SAMARADORLIKNI OSHIRISH MEXANIZMLARINI TAKOMILLASHTIRISH
DOI:
https://doi.org/10.5281/zenodo.23911560Abstract
Maqolada raqamli transformatsiya sharoitida xizmat ko‘rsatish korxonalarida iqtisodiy samaradorlikni oshirishning ikki o‘zaro bog‘liq yo‘nalishi — xarajatlarni optimallashtirish va daromadlarni ko‘paytirish mexanizmlari tahlil qilinadi. Birinchi yo‘nalishda biznes-jarayonlar reinjiniringi, elektron hujjat aylanishi, ERP/CRM integratsiyasi, bulutli texnologiyalar va RPA ning iqtisodiy ta’siri, ikkinchi yo‘nalishda omnichannel modeli, Big Data asosidagi mikrosegmentlash, sun’iy intellekt va chat-botlar, dinamik narx belgilash hamda CAC va LTV nisbati yoritiladi. ROI, mehnat unumdorligi, TCO va LTV : CAC mezonlaridan iborat baholash tizimi hamda bosqichma-bosqich amaliy tavsiyalar taklif etiladi.Keywords
raqamli transformatsiya, iqtisodiy samaradorlik, xizmat ko‘rsatish korxonalari, omnichannel, Big Data, dinamik narx belgilash, CAC, LTV, ROIReferences
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