Positioning Textile Products in Competitive Strategy

Abstract

In the competitive situation in the market, positioning is of great importance in the textile industry. For example,
a brand can position itself as a manufacturer of high-quality and environmentally friendly materials, attracting customers
who value environmental friendliness and durability of products. Another brand may focus on affordable prices and a
wide selection, attracting customers interested in low prices. Each approach creates a unique position in the market and
determines the specific needs of the target audience.