Online Advertising and its impact on consumer behavior

Khanifajon Ismailova

doi:10.5281/zenodo.14315810

Online Advertising and its impact on consumer behavior

Authors

Ismailova Khanifajon

DOI:

https://doi.org/10.5281/zenodo.14315810

Abstract

This thesis describes the impact of online advertising on consumer behavior and analyzes the types of online
advertisements. The effects of online advertising are discussed in order to increase consumer awareness and preference.

Keywords

consumer behavior, online advertising, e-commerce, digital marketing.

Author Biography

Ismailova Khanifajon

Teaching assistant of Tashkent institute
of Management and Economics

Published

2024-10-18

How to Cite

Ismailova , K. (2024). Online Advertising and its impact on consumer behavior. GREEN ECONOMY AND DEVELOPMENT, 2. https://doi.org/10.5281/zenodo.14315810