Moliyaviy marketing va fond bozori: qanday qilib investorlar ishonchini yo‘naltirish mumkin?.
DOI:
https://doi.org/10.5281/zenodo.15464744Ключевые слова:
fond bozori, moliyaviy marketing, trendlar, ESG, yashil iqtisodiyot, investitsiya strategiyalari, raqamli moliyaАннотация
Mazkur maqolada fond bozori va moliyaviy marketingning ahamiyati tahlil qilinadi. Zamonaviy investorlar
faqat moliyaviy ko‘rsatkichlar bilan cheklanmay, balki kompaniyalar tomonidan taqdim etilayotgan moliyaviy marketing
strategiyalariga ham katta e’tibor qaratmoqdalar. Maqolada moliyaviy marketingning investorlar psixologiyasiga ta’siri,
bozor tendensiyalarini aniqlash va har bir investor segmentiga moslashtirilgan kommunikatsiya strategiyalarining roli
muhokama qilinadi. 2008–yilgi global moliyaviy inqiroz va ESG investitsiyalari misollarida ko‘rinib turibdiki, moliyaviy
marketing kompaniyalar uchun investorlar ishonchini tiklash va ularni o‘z aksiyalariga sarmoya kiritishga jalb qilishda
muhim rol o‘ynaydi. Zamonaviy texnologiyalar, jumladan ijtimoiy tarmoqlar va onlayn platformalar, moliyaviy marketingning
samaradorligini yanada oshirish imkonini bermoqda. Maqola investorlar qarorlarining psixologik omillarini tahlil qiladi
hamda moliyaviy marketing orqali investorlar ishonchini shakllantirish va mustahkamlash yo‘llarini o‘rganadi.
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