Qаndоlаt mаhsulоtlаri bоzоridа mаrkеting strаtеgiyаlаridаn fоydаlаnishning хоrijiy mаmlаkаtlаr tаjribаsi
DOI:
https://doi.org/10.5281/zenodo.15528706Keywords:
qandolat mahsulotlari, marketing strategiyalari, brend, raqobatbardoshlik, iste’molchi xulq-atvori, raqamli marketing, xalqaro tajribaAbstract
Ushbu maqolada qandolat mahsulotlari bozorida samarali marketing strategiyalaridan foydalanishning xorijiy
mamlakatlar tajribasi tahlil qilingan. Yevropa, AQSH va Osiyo davlatlaridagi yetakchi ishlab chiqaruvchi korxonalarning
marketing amaliyoti o‘rganilib, ularning bozordagi muvaffaqiyatiga ta’sir qiluvchi omillar ochib berilgan. Mahsulotni
pozitsiyalash, brending, raqamli kanallardan foydalanish, iste’molchiga yo‘naltirilgan reklama vositalarining samaradorligi
kabi jihatlar bo‘yicha solishtirma tahlil o‘tkazilgan. Xalqaro tajriba asosida O‘zbekistonidagi qandolat sanoati uchun
tavsiyalar berilgan hamda marketing strategiyalarini mahalliy bozor sharoitiga moslashtirishning ahamiyati asoslab
berilgan.
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