Tikuv-trikotaj korxonalari brend jozibadorligini oshirishning ilmiy-nazariy jihatlari
DOI:
https://doi.org/10.5281/zenodo.15546287Keywords:
brend jozibadorligi, brend kapitali, brend qiymati, tikuv-trikotaj sanoati, iste’molchi xatti-harakati, marketing strategiyasi.Abstract
Ushbu maqolada tikuv-trikotaj sanoatida brend jozibadorligini oshirishga qaratilgan zamonaviy marketing
yondashuvlari, ularning nazariy asoslari hamda amaliy ahamiyati tahlil qilinadi. Shuningdek, O‘zbekiston tikuv-trikotaj
sanoatining hozirgi holati chuqur tahlil qilinib, milliy korxonalar tomonidan brend imijini shakllantirish jarayonida yo‘l
qo‘yilayotgan muammolar aniqlanadi va ularni bartaraf etish bo‘yicha takliflar ilgari suriladi. Iste’molchilar bilan barqaror
aloqalarni yo‘lga qo‘yish, differensial marketing yondashuvlaridan foydalanish, shuningdek, brend kapitalini oshirish
orqali tarmoq korxonalarining raqobatbardoshligini kuchaytirish yo‘llari ko‘rib chiqiladi. Maqola, shuningdek, milliy
mahsulotlarning xalqaro bozorlarga kirib borish salohiyatini oshirishga qaratilgan amaliy tavsiyalarni ham o‘z ichiga oladi.
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