Crisis management in the tourism industry
DOI:
https://doi.org/10.5281/zenodo.15705124Keywords:
crisis management, tourism industry, destination resilience, pandemic response, natural disasters, stakeholder collaboration, emergency preparedness, tourism recovery strategies, communication in crisis, sustainable tourism, case study analysis, tourism governance, risk management in tourism, destination image restoration, post-crisis innovationAbstract
The tourism industry is uniquely susceptible to various forms of crises, ranging from natural disasters and health
pandemics to terrorism and political unrest. These disruptions not only cause immediate economic damage but also have
long-term implications for the reputation, sustainability, and resilience of tourist destinations. This research article provides
an in-depth exploration of crisis management strategies within the global tourism sector. It begins by outlining the critical
importance of proactive crisis preparedness and identifies a significant gap in strategic planning among many tourism
operators. The discussion offers practical recommendations for tourism stakeholders, emphasizing the importance of
training, inter-agency cooperation, and digital transformation. It also suggests that crisis management should be viewed
not only as a defensive measure but as an opportunity to innovate and build a more sustainable and adaptive tourism
model. This study contributes valuable insights for policymakers, tourism authorities, and scholars seeking to develop
robust frameworks for managing future disruptions in the tourism industry
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