“Neyromarketing” asosida o‘zbekiston turizm brendi tahlili
DOI:
https://doi.org/10.5281/zenodo.15776583Keywords:
Neyromarketing, vizual tizim, turizm, stumul, kontekst tahlil, brend, filtr, sematik qidiruvAbstract
Maqolada neyromarketing konsepsiyasi asosida O‘zbekistonning rasmiy turizm brendi — www.uzbekistan.
travel veb-sayti va “Discover New Uzbekistan” promoroligi vizual, semantik va emotsional mezonlar bo‘yicha tahlil qilingan.
Tadqiqotda limbik tizim, vizual korteks, ongosti stimullar va aks ettiruvchi neyronlar faoliyati asosida integrallashgan
neyrosemantik yondashuv qo‘llanilgan. Tahlil natijalari brendning vizual boyligi va madaniy obrazlar orqali hissiy aloqani
shakllantirishga urinilayotganini ko‘rsatadi, biroq interaktivlik, UX dizayn va konversiyaviy triggerlar jihatidan kamchiliklar
aniqlangan. Xulosa sifatida, raqamli turizm kommunikatsiyasini neyromarketing mezonlari asosida optimallashtirish
tavsiya etiladi.
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