Leveraging machine learning for big data analytics: a strategic overview

Abstract

This article explores the synergistic relationship between Big Data and Machine Learning (ML), two
transformative technologies shaping the modern data-driven landscape. As the volume, velocity, and variety of data
continue to grow exponentially, traditional processing methods have become increasingly inadequate. Machine Learning
offers a powerful solution by providing algorithms capable of learning from and making predictions on vast datasets. This
paper provides a comprehensive overview of how organizations can leverage the combined power of Big Data and ML
to gain a competitive advantage. It discusses the fundamental principles, key applications, operational frameworks, and
inherent challenges of this integration, offering a strategic guide for businesses aiming to transition into a more intelligent,
data-centric operational model