Quritilgan mevalarni xalqaro bozorda targ‘ib qilish bo‘yicha kontent-marketing strategiyasidаn foydalanish yo‘llari
DOI:
https://doi.org/10.5281/zenodo.16570508Keywords:
quritilgan mevalar, kontent-marketing, eksport strategiyasi, raqamli marketing, biofortifikatsiya, qadoqlash, brend.Abstract
Tadqiqotda quritilgan mevalarni xalqaro bozorda muvaffaqiyatli targ‘ib qilish uchun samarali kontent-marketing
strategiyasi ishlab chiqildi. Mahsulot sifati, iste’molchi talabi, biofortifikatsiya, raqamli marketing, qadoqlash va davlat
qo‘llab-quvvatlovi kabi asosiy omillar tahlil qilindi. Ilmiy manbalar asosida komponentlar o‘rtasidagi bog‘liqlik aniqlanib,
eksport muvaffaqiyatiga erishish uchun izchil konseptual model yaratildi. Model mahsulotning raqobatbardoshligini
oshirish, brend imijini mustahkamlash va xalqaro bozorda barqaror o‘sishni ta’minlash imkonini beradi
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