О‘zbеkistоn yengil sanoat korxonalarida marketing strategiyalari
DOI:
https://doi.org/10.5281/zenodo.17073190Keywords:
yengil sanoat, marketing strategiyalari, barqaror rivojlanish, raqamli marketing, ijtimoiy o‘zgarishlar, to‘qimachilik sanoati, raqobatbardoshlik.Abstract
Maqolada О‘zbеkistоn yengil sanoat korxonalarida barqaror rivojlanish va ijtimoiy o‘zgarishlarga
moslashuvchan marketing strategiyalarini ishlab chiqish masalalari o‘rganilgan. Globallashuv va raqamli texnologiyalar
davrida mahalliy ishlab chiqaruvchilar raqobatbardoshligini ta'minlash uchun innovatsion marketing yondashuvlarining
ahamiyati tahlil qilingan.
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