Consideration of Positive and Negative Impacts of Smart Tourism on Destination Branding, Case of Uzbekistan

Ms. Yulduz Yakubova

doi:10.55439/GED/vol1_issmaxsus son/a682

Consideration of Positive and Negative Impacts of Smart Tourism on Destination Branding, Case of Uzbekistan

Authors

Ms. Yulduz Yakubova

DOI:

https://doi.org/10.55439/GED/vol1_issmaxsus%20son/a682

Abstract

The thesis below attempts to raise the awareness as well as draw the discussion on both positive
and negative effects that Smart tourism practices may carry in general and for the case of Uzbekistan. It
draws the attention on some of the possible impacts the practices may carry on the destination branding

Keywords

Destination branding, tourism, Smart tourism, Uzbekistan, Samarkand.

Author Biography

Ms. Yulduz Yakubova

Course Leader in Business Management and Marketing,
Westminster International University in Tashkent

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Published

2023-12-15

How to Cite

Yakubova, M. Y. (2023). Consideration of Positive and Negative Impacts of Smart Tourism on Destination Branding, Case of Uzbekistan . GREEN ECONOMY AND DEVELOPMENT, 1. https://doi.org/10.55439/GED/vol1_issmaxsus son/a682