Integrating circular economy principles in marketing and operations of grape export companies for green transition

Abstract

With the support of empirical data analysis, the study has demonstrated new insights into sustainable transition
models. To clarify the mechanisms and interactions involved with marketing decisions and operational processes, this
research used a novel integration of summary statistics, correlation, and regression of the final response variables from
Uzbekistan-based grape export enterprises to design one with a circular economy–driven approach to enhance resource
efficiency, supply chain transparency, and environmental performance of grape export operations that support the green
transition agenda. Based on the guiding question, “To what extent is circular integration compared to conventional marketing
frameworks and production models beneficial in terms of sustainability and competitiveness?”, a conceptual model was
created to examine a possible shift in the business logic, and export behavior. An analytical framework based on the
core hypothesis was developed using a regression–correlation hybrid model enabling us to collect quantitative indicators
across operations and marketing channels. Circular economy processes interfaced with stakeholders at different stages
of value creation, which require higher traceability standards and use more eco-efficient systems than other methods
commonly used with output-based planning. The results show that the development of eco-integrated models with circular
features can be categorized into three stages in alignment with the maturity level of the enterprise: baseline readiness,
adaptive transformation, and strategic embedding. Multiple sources have been utilized to read the operational datasets,
resulting in relevant articles to be selected for the present framework, all of which were reviewed manually. The effects of
different amounts of eco-effort allocation on operational output and branding potential were obtained, in order to provide
an evidence-based and new perspective for improving competitiveness under green policy frameworks. As for managerial
implications, by building the interface between the capabilities of green marketing platforms and users’ response behavior,
decision-makers have to realize that although the circular transition has a certain degree of consistency, the underlying
practices, cost structures, and strategic priorities behind those initiatives are all different