Bank tizimida esg omillarining samaradorligini oshirishda marketing tadqiqotlaridan foydalanishning nazariy va uslubiy asoslari
DOI:
https://doi.org/10.5281/zenodo.17221932Keywords:
ESG, bank tizimi, marketing tadqiqotlari, barqaror rivojlanish, raqobatbardoshlik, innovatsion yondashuvAbstract
Ushbu maqolada bank tizimida ESG (Environmental, Social, Governance) omillarining samaradorligini
oshirishda marketing tadqiqotlaridan foydalanishning nazariy va uslubiy asoslari yoritilgan. Marketing tadqiqotlari orqali
bank xizmatlarining ekologik, ijtimoiy va boshqaruv jihatlari chuqur tahlil qilinib, mijozlar ehtiyojlarini aniqlash, barqaror
rivojlanish tamoyillarini qo‘llab-quvvatlash va raqobatbardoshlikni oshirish mexanizmlari asoslab berilgan. Xususan,
marketing tadqiqotlari ESG mezonlarini bank faoliyatiga integratsiya qilishda samarali vosita sifatida ko‘rib chiqiladi.
Maqolada shuningdek, xorijiy tajriba va milliy bank amaliyoti qiyosiy tahlil qilinib, innovatsion yondashuvlar va uslubiy
takliflar berilgan.
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