RAQAMLI TRANSFORMATSIYA SHAROITIDA TURIZM INDUSTRIYASIDA INNOVATSION BIZNES-MODELLAR
DOI:
https://doi.org/10.5281/zenodo.17292732Keywords:
Turizm, raqamli transformatsiya, innovatsion biznes-modellar, sun’iy intellekt, Big Data, blockchain, VR/AR, mobil ilovalar, barqaror rivojlanishAbstract
Ushbu maqolada turizm industriyasida raqamli transformatsiya sharoitida shakllanayotgan innovatsion biznesmodellar
tahlil qilinadi. Sun’iy intellekt, Big Data, blockchain, VR/AR texnologiyalari va mobil ilovalarning turizm sohasida
qo‘llanishi o‘rganilgan. Innovatsion modellar an’anaviy yondashuvlarga nisbatan samaradorligi, moslashuvchanligi va
global raqobatbardoshligini oshirish omillari sifatida ko‘rib chiqilgan. Tadqiqot natijalari turizmda raqamli transformatsiya
iqtisodiy samaradorlikni oshirish, xizmat sifatini yaxshilash hamda barqaror rivojlanishni ta’minlashning asosiy drayveri
ekanligini ko‘rsatdi.
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