DIGITAL TECHNOLOGIES IN ECOTOURISM: INNOVATIVE STRATEGIES FOR ADVANCING GREEN TOURISM
DOI:
https://doi.org/10.5281/zenodo.17306774Keywords:
digital technologies, ecotourism, green tourism, online services, virtual tours, digital maps, tourism, ecology, nature, travel.Abstract
The article analyzes the impact of digital transformation processes on ecotourism and explores opportunities to
enhance the tourist experience through smart technologies, online services, modern innovations, and digital ecosystems.
The advantages of innovative approaches such as digital mapping of tourist sites, virtual tours, and blockchain based
tourism management are examined. Practical recommendations for implementing digital technologies in Uzbekistan’s
ecotourism sector are proposed
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