YASHIL MARKETING YONDASHUVI ORQALI KORXONALARDA RESURS SAMARADORLIGINI OSHIRISH
DOI:
https://doi.org/10.5281/zenodo.17439424Keywords:
yashil marketing, energiya samaradorligi, barqaror rivojlanish, brend imiji, raqobatbardoshlikAbstract
Maqolada yashil marketing va energiya samaradorligi o‘rtasidagi bog‘liqlik keng tahlil qilingan. Tadqiqot
jarayonida yashil marketingning energiya tejash tashabbuslari bilan uyg‘unlashtirilishi samaradorlikning oshirilishi,
brend imijining yaxshilanishi va korxonalarning raqobatbardoshligining kuchaytirilishi bilan izohlandi. Davlat siyosati
hamda xalqaro tajribalar tomonidan qo‘llab-quvvatlovchi omillar sifatida muhim ahamiyat kasb etishi ko‘rsatib o‘tildi.
Ushbu yondashuv orqali iqtisodiy, ijtimoiy va ekologik foydalar birlashtirilib, barqaror boshqaruv tizimining shakllanishi
ta’minlanishi ta’kidlandi
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