DIGITAL SECURITY AND CYBER THREAT FACTORS IN THE TOURISM INDUSTRY
DOI:
https://doi.org/10.5281/zenodo.17448620Keywords:
virtual reality, augmented reality, tourism, Uzbekistan, digital transformation, sustainability.Abstract
The thesis analyzes the use of Virtual Reality (VR) and Augmented Reality (AR) technologies in tourism
development, focusing on Uzbekistan’s potential. It discusses how immersive technologies enhance marketing, visitor
engagement, and sustainability. Despite infrastructural and professional challenges, Uzbekistan’s cultural heritage and
digital strategy create favorable conditions for VR/AR implementation.
References
1. Alrawabdeh, W. (2018). Cybersecurity challenges in the tourism and hospitality industry. Journal of Information Security
and Cybercrimes Research, 1(2), 24–38.
2. Buhalis, D., & Leung, R. (2019). Smart hospitality: Interconnectivity and interoperability towards an ecosystem. International
Journal of Hospitality Management, 78, 65–77. https://doi.org/10.1016/j.ijhm.2018.06.012
3. Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2020). Smart tourism: Foundations and developments. Electronic Markets,
30(2), 341–356. https://doi.org/10.1007/s12525-020-00441-7
4. Rasoolimanesh, S. M., Ringle, C. M., Jaafar, M., & Ramayah, T. (2021). Cybersecurity governance and consumer
confidence in e-tourism. Tourism Management Perspectives, 39, 100161. https://doi.org/10.1016/j.tmp.2021.100161
5. UNWTO. (2021). Recommendations on tourism and digital transformation. Madrid: World Tourism Organization.
6. UNWTO. (2022). Tourism data security report. Madrid: World Tourism Organization.
7. Ministry of Digital Technologies of the Republic of Uzbekistan. (2023). Digital Uzbekistan 2030 strategy. Tashkent:
Government Press.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 YASHIL IQTISODIYOT VA TARAQQIYOT
This work is licensed under a Creative Commons Attribution 4.0 International License.